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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

May 27, 2020

Are you thinking about upgrading your coaching company based on your client's needs? We have just the episode for some inspiration.

Allen and Nicole Cress are from Lexington, KY, and have been married 7 years (May 31st). Together they own Maximum Performance Training an online fitness/health coaching business. Allen is a Classic Physique IFBB Pro and also loves educating and hosting seminars. Nicole is also a certified life coach. Together they love to travel, go to the movies, and quiet nights at home when they aren't busy working. Listen in as we discuss their evolution as coaches and educators, how they approach evidence-based research, and what they enjoy doing outside of fitness.


Time Stamps:


(0:15) Couple Business Duo and Intro

(1:42) The Fitness Industry

(6:06) Problems with Ph.D.’s on Social Media

(10:04) Approaching Evidence-Based Research and Nutrient Timing

(13:20) Evolution to Life Coaching

(19:51) Working Relationship

(24:51) Calories In Calories Out

(31:45) Psychological Factors

(42:50) Overtraining

(46:54) Having Other Interests

(47:44) Rapid Fire Questions

(51:58) Where to Find Allen and Nicole


Follow Allen on Instagram!

Follow Nicole on Instagram!


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