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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Aug 20, 2020

Marketing just like sales doesn't have to feel sleazy or slimy. You are wanting to transform human lives. It's important then to actually market to humans with empathy and care. Today's guests have built 7 figure businesses and a massive following doing just that. Our good friend Carter Good is back on the podcast with our new friend Tom Ness. So much value in today's episode and even if you're killing it with your marketing, we discuss advanced email marketing tactics to consider and implement. This episode is for anyone looking to increase conversions through genuine connections.


Time Stamps:


(1:15) How Carter and Tom Met

(6:00) Cutting Teeth with Internship

(11:26) Positioning and Biggest Mistakes

(16:07) Building a Coaching Website

(24:25) Creating Leaner for Life Learning From Frameworks

(28:00) Knowing Your Audience

(35:36) Dumbing Shit Down

(47:00) Email Marketing

(54:30) Progression of Email Marketing

(1:07:30) Where to Find Carter and Tom


Follow Carter on Instagram!

Follow Tom on Instagram!


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