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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Jan 14, 2021

Ready to believe in possibilities and yourself again?

Leila Hormozi is an American entrepreneur, investor, speaker, and consultant. She is the Co-CEO of Gym Launch, Prestige Labs, and ALAN. Leila met Alex in 2016 when both were head down working to build their own businesses. They quickly realized they were not just great partners in their personal lives, but also in business. Leila made the pivotal decision to join Alex in his endeavor, and she never looked back.

Leila has become known for her skills in leadership and management and is frequently called upon by other business owners for her wisdom. Leila and Alex now own three 8 figure businesses in 5 years. 

Today, we dive into everything from her start to how they created their core values to hiring and firing and everything in between.


Time Stamps:


(0:00) Leila Intro

(2:37) Combining Impact with Vision

(4:40) Gym Launch

(11:26) How to Make a Ton of Money Fast

(14:09) Giving Away All the Secrets

(15:59) Working with Spouse

(19:00) KPI’s in Relationships

(21:10) Why Core Values Are So Important

(25:30) Do the Boring Work

(28:00) The Role of Empathy

(32:56) First Hires

(39:50) Driving Factors

(44:23) Vision Now

(50:09) Rapid Fire Questions

(53:12) Gym Launch Book


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