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The Fitness Business Podcast with Erin Dimond and Jordan Dugger


Feb 17, 2022

Continuing on talk on content that generates leads, I want to focus on one type of content and that is direct offers for a potential client to take action on. Whether it is to DM you about coaching or a freebie you're promoting with an indirect offer, this is where you allow a prospect or lead to raise their hand and signal they are ready for more. I'll also answer some frequently asked questions around posting, hashtags, and increasing engagement.

 

Time Stamps:

 

(0:10) Previous Episode on the 3 Intentions

(1:50) Direct vs Indirect Offer

(4:40) Pipeline Equity

(7:08) How Often Should I Post?

(9:50) Engagement

(11:35) #Hashtags

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