May 26, 2022
I recently saw a post that, while has some merit, deserved a podcast episode to push back on. It went along the lines of, "Coaches should only charge high prices when they prove themselves and have the results to back it up." We're not saying you shouldn't be a good coach. What we are saying is there's psychology to pricing and your potential prospect needs to be held accountable at a price high enough they will put care and attention into themselves. Listen in as I explain more.
(0:10) Recent Instagram Post
(1:34) Pricing Affects Results
(2:35) Study on Energy Drinks
(4:30) Another Example
(7:00) One More Story
(8:50) One Quick Ask
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