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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Sep 21, 2023

If you have ever heard us brag or talk about our client successes, Vanessa is usually at the top of the list. She has not only been with us for 3+ years but we've seen so much growth in her it's insane. She came to us kicking around the idea of starting a coaching company to now having a team of employees and coaches under her approaching 7+ figures this year. We finally have her on the podcast to talk about her journey, how to keep going despite setbacks, what's next for VGFN, and her advice to you if you're wanting to join IFCA or make coaching a full time endeavor. 


Time Stamps:


(2:08) Vanessa’s Company and Background

(4:38) How 80% of Revenue Came From Existing Clients

(8:26) The Customer Journey Map

(12:53) Emulate Before You Innovate

(15:03) How to Keep Going

(18:21) Trading vs Solving Problems

(27:46) Surprises in Business

(29:38) Going Back to the Early Days

(35:56) Vanessa’s Dad’s Influence

(43:43) What’s Next for VGFN

(48:48) If You’re On The Fence About IFCA

(50:27) Where to Follow Vanessa


Follow Vanessa on Instagram


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