Dec 22, 2025
If I were to build a fitness coaching business from scratch in 2026 using everything I know about where the market is heading, this is exactly what I would do. We'll look at Alex Hormozi's value equation to frame this conversation, finding who would actually pay this much for this service, how to sell the vacation not the flight, and more!
Time Stamps:
(2:15) Team Off-Site and What I Learned
(5:25) Alex Hormozi’s Value Equation
(7:29) Likelihood of Achievement And Doing It Yourself First
(10:53) Decreasing Effort and Sacrifice
(13:25) Pricing
(14:27) Who The Hell Will Pay This Much?
(16:49) Selling The Vacation Not The Flight
(18:43) Data Problem over Discipline Problem
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