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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Oct 19, 2020

Two very different topics but we know you'll definitely enjoy both from our guest and a good friend today. Austin Floyd is a biohacker, growth marketer, and has worked with some of the biggest fitness companies like Ketobody and Onnit. We hired him awhile ago to help us with our paid ad strategies and couldn't recommend his services more. This guy is a polymath if there ever was one and researches the shit out of everything so if you enjoy optimization and learning about marketing strategies that actually work, this is a podcast you don't want to miss.


Time Stamps:


(1:55) Austin’s Current Routine

(4:12) Might Piss You Off

(7:30) Water

(11:07) Optimization for Jordan

(16:20) Red Light Therapy Devices

(17:20) Cold Therapy

(18:58) Ketamine

(23:07) Growth vs Traditional Marketing

(26:28) Escaping the Dancing Bear

(36:36) Obstacles and Opportunities

(40:15) Tactics vs Strategies

(44:06) Conscious Marketing

(48:20) The Trolley Experiment

(51:46) Rapid Fire Questions

(1:00:19) Where to Find Austin


Check out ATTN:Labs Data Driven Marketing Agency


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