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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Sep 29, 2025

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I’m here to tell you… it’s actually SO much harder to build a business that way. And I know because I’ve lived it.

In today's episode, I want to save you a lot of time and...


Sep 25, 2025

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future!

 

Time Stamps:

 

(0:28) Using Both Content and...


Sep 22, 2025

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize...


Sep 18, 2025

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on...


Sep 15, 2025

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. 

We'll talk...