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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Dec 15, 2022

This was extremely difficult to outline and speak on but hopefully it helps someone or many someone's out there in similar situations. I (Jordan) learned a lot this year when it came to business and a lot of it was what not to do. I'm going to share the good, bad, and ugly so hopefully you can avoid some of the mistakes I made this year. Topics include:


- June 2022

- Problems in the Business in July

- Losing Money and Our Expenses Exploded

- The Turnaround

- Q1 of T4E

- Offer Confusion

- Trying to Be a Direct Response Company

- Our CRM Process

- Changing Our Offer and Messaging

- Recruiting and Hiring

- Let Me Know What You Thought! 


Learn More About Impact Fitness Coaching Academy,


To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 




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