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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Jan 23, 2023

If you've been stressing out about when to launch and promote your coaching offer throughout the year, this is a can't miss episode. I want to go over our promotion calendar, the 4 levers you can use with a promotion, how to utilize your pipeline equity with your audience intelligently throughout the year, and more!



Time Stamps:



(0:40) Launch/Promotion Calendar

(1:13) Our Client Vanessa Example

(3:43) What We’ll Cover Today

(4:40) What’s a Promotion/Launch?

(6:41) 4 Levers to Promotion/Offer

(11:52) What Problems Do You Solve?

(14:24) Pipeline Equity

(17:02) A Case for Manual Outbound


Learn More About Impact Fitness Coaching Academy,


To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 




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