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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Mar 16, 2023

Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right?


Time Stamps:


(0:40) First Came Stories

(1:45) How Steve Jobs Presented the iPhone

(5:14) Why A Story is 22 Times More Effective

(6:36) The Neuroscience of Storytelling

(7:25) 3 Steps to Structuring a Client-Magnetizing Story

(10:55) Think of Your Life as an Album

(14:37) Product Story

(17:26) Values Story

(18:22) Vulnerable Story

(19:10) People Stories

(20:13) Common Pitfalls


Learn More About Impact Fitness Coaching Academy,


To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 




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Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!