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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Mar 20, 2023

We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client.


Time Stamps:


(2:25) Your Ideal Client Is Out There

(3:40) The Client Attraction Process

(5:38) From Sidewalk to Slow Lane

(6:46) Problem Awareness

(8:10) Moving to the Slow Lane

(8:38) Example/Bike Shed 

(11:22) Moving to the Fast Lane

(13:20) Making Action Posts

(13:56) How We Can Help You With Content


Learn More About Impact Fitness Coaching Academy,


To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 




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