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The Fitness Business Podcast with Erin Dimond and Jordan Dugger


Nov 16, 2023

You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got a team of 3 making over 25k a month and charging what she's worth! Listen in as we discuss her journey!

 

Time Stamps:

 

(0:55) Kacey’s Start with IFCA and In-Person Days

(4:10) A Year of Growth

(8:50) The Tipping Point

(10:18) Spending vs Investing Money

(15:25) Biggest Business Hurdles

(17:50) Cultivating Sales Skills

(18:15) Package Price Then vs Now

(21:23) Current vs Previous Problems and Opportunities

(26:20) The Magic of a VA

(26:50) Advice to Those Looking to Take the Leap

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