Jan 22, 2026
I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024.
I want to help you avoid these.
And I also just want to be transparent. Not all years are great years.
We've had tough years in the past.
2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.
Time Stamps:
(1:15) Quick Backstory in 2022
(4:40) Business Is Not For The Weak
(5:55) CAC to LTV Ratio
(11:47) Mistake #1: Mid Ticket Offer
(14:34) Mistake #2: Ascension Issue
(16:58) “Mistake” #3: Removing Ourselves From The Business
----------
🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?
Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent
👉 Click Here For Instant Access
🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?
Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.
👉 Click Here to Join The 5-Day Challenge
Prefer to Watch?
Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →
👉 https://www.youtube.com/@jordandugger
Want support + free training?
Join 4,000+ online coaches inside our private Facebook group + unlock the free “5 Clients in 5 Days” mini-course
👉 Join the Fitness Business Secrets Group
🚀 Want to scale to $10k–$30k/month?
Watch our 3-minute video to see how we help you install a plug-and-play “Client Engine” that brings in dream clients on autopilot.