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The Fitness Business Podcast with Erin Dimond and Jordan Dugger


Jan 29, 2026

Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence.

Today I'm breaking down the Triple Tie Down Systemโ€”the exact financial objection framework we used to average a 66% close rate over 5 years.

After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.

 

Time Stamps:

 

(1:13) The Triple Tie Down Method

(2:33) The Two Types of Financial Objections

(4:51) The Preframe

(6:19) The Test

(7:29) Jumping to Step 4: Permission

(10:43) Tie Down to Custom Plan

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