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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Sep 10, 2020

No exaggeration here when we say this is Jordan's favorite podcast interview and if you are wanting to make more money right now, it will be your favorite too. Our good friend John Romaniello is back to talk about a skill set he's extremely well known for in the space and that is copywriting. Don't want to give too much away here but whether you are a beginner or advanced, this episode will blow your mind.


Time Stamps:


(1:20) John's Backstory

(2:30) The Mindset of Copywriting

(3:22) Importance of Copywriting

(12:30) John's First Piece and Starting

(14:00) Pain and Fear

(18:00) The Copywriting 5 Part Framework

(26:18) Selling Example

(29:11) Features vs Benefits

(36:22) Different Levels of Intimacy

(41:35) Beachbody

(43:55) Hooks and Headlines

(51:05) Content vs Copywriting

(1:05:09) Captivating Copywriting Course


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