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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

May 30, 2022

Our badass rockstar success coach Lacey Iskra joins us on the podcast today to talk about the scaling process within IFCA. Lacey came to us in 2020 stuck at 8-9k months and with a few adjustments, completely soared and now generates over 40k months with a very small team working about 5 hours a week as a true CEO. If...


May 26, 2022

I recently saw a post that, while has some merit, deserved a podcast episode to push back on. It went along the lines of, "Coaches should only charge high prices when they prove themselves and have the results to back it up." We're not saying you shouldn't be a good coach. What we are saying is there's psychology...


May 23, 2022

We have our amazing IFCA success coach Sadie Griffith on the show to discuss her experience with students going through our program and what she sees separates the good from the great. We talk about advice for new students, character traits and beliefs we see from our highest performing students, and what not to do as...


May 19, 2022

I almost made a ridiculous financial decision and it was entirely based on my ego. Walked into the Mercedes dealership to get Erin a new car for our growing family and there it was… a gunmetal G Wagon. I was sold quite literally and I'm not into cars that much or that flashy of a person. It came from my ego...


May 16, 2022

While you see two multi-7 figure fitness businesses now with a thriving culture and a kickass team, it wasn't always like that. We've made mistakes in the past and will continue to make them. On today's episode, we want to share 6 of our biggest mistakes since starting our business so you can avoid those same mistakes....