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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Mar 22, 2021

If you've noticed a theme recently with copywriting being the predominate topic we cover… there's a reason. It's what will separate you and our guest today has made millions in sales for over 100 clients and 35+ industries. Joey Percia, author of the Amazon #1 Best Seller, "Why Do You Hate Money?" (great title) is here to discuss a variety of topics, mainly talking about what's working in today's fitness space when it comes to marketing and copy. We pick his brain on what we are currently implementing so if you want to hear not only best practices but actual examples, this is the episode for you.


Time Stamps:


(0:45) Turning Words into Clients

(2:35) Concussion Issues

(6:00) Golfing and Writing as Skillsets

(14:10) Purpose of Copywriting

(18:55) Personal Stories and Shifting Beliefs

(36:29) The Perfect Headline

(40:47) VSL’s and Launches

(45:43) Biggest Mistakes in Copywriting

(1:06:49) Downsell Offer

(1:11:12) Where to Find Joey and His Book


Follow Joey on Instagram


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